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Why are you telling us this Tik?
What possible relevance could this have?
Well, dear reader, what I wanted to discuss this time was culture - more specifically, the culture of the book publishing industry. And I think these awards are an excellent example of our industry’s ethos.
A particularly interesting speech was given at the beginning of the dinner (starter: salmon on a bed of ridiculously delicious leek risotto) by Charles Jarrold, Chief Executive of the BPIF, he stated:
'Kindles and e-readers have their place, but the physical book is a work of art. And that is what we're here to celebrate.'
An interesting point.
My dissertation is based around how we can more easily emulate examples set by industries born out of technical innovation and rely on it to evolve - but do we need to?
Chris Aked (Marketing Manager, Commercial Printing Group Canon):
"There is still a great life in print, still a great life in books - all these worries about ebooks taking over - I think tonight showed that’s not the case."
The print book will always be our baby, the market is most definitely still there with the book printing sector currently being valued at £1.9 BILLION (a level not seen since 1996) but we’re moving with the times - niche publishing is on the rise thanks to technological advancements and the miracle that is the internet.
A great example being the publisher
Boss Fight Books who started their company through funding on Kickstarter and produce only books based on essays concerning video games - could you imagine them surviving before we had the web? |
I think the judges comment sums it up better than I could...
"The Little Boy/Girl who lost His/Her Name challenged the judge’s perception of self-publishing but also raised the bar in terms of innovations with print. Customisation is a hot topic in publishing right now and it’s fascinating that one of the leading books in the field has come from the technology sector and not traditional publishing."
If we suddenly turned round tomorrow and declared: no more books, we’re going to implant a chip in your head which allows you to read a book through thought and images superimposed over your optic nerves - you’d probably shake your head sadly at us and stick your nose back into your latest paperback thriller.
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So my point is that book publishing, specifically the printed book, is currently in no danger and that the industry will always be centred around this cultural grail.
The industry also acknowledges that there is value in digital content and content not framed within our traditional ideas of a ‘book’ - it would be hard not to when we’re slowly but surely being sucked into a much larger ecosystem of the media market. However, what is currently being focused on is not losing power to service providers such as Apple, Google and Amazon.
How are we doing this?
Being innovative and creative with our design and production, creating products that are cherished, that play on our love of the physical book.
I think that, above all else, is what the awards represented for me.
It's been an amazing night at the #BBDPA, met some amazing people and celebrated our mutual love of books in style! pic.twitter.com/OmQcRDNQkx
— Tik Dalton (@TikDalton) November 26, 2015
Below is a video of the evening with thoughts from the sponsors and winners of the awards.
BONUS
Where's Wally task:
10 points for the back of mine and Saskia's heads
10 points for my torso as I hand out books